BSN Sports Nutrition are patterning with Conor McGregor to launch its Obsession Fuelled by Syntha-6 Edge campaign in Ireland. The campaign will involve a competition to attend Conor McGregor’s next headline fight, as well as advertisements starring the UFC fighter.
Syntha-6 Edge Edge Protein Bar will be the global Sports Nutrition brand’s first entry into the convenience sector in the Irish market.
The bar will be available in five flavours – Chocolate Hazelnut, Salted Caramel, Chocolate Peanut Butter, Double Chocolate Brownie, Vanilla Chocolate Fudge – in 160 Topaz stores and other convenience outlets nationwide.
Kyron Sadik, Commercial Manager for Glanbia Performance Nutrition Ireland said: “In Conor McGregor we are witnessing an athlete who pushes himself and his sport past previous limits, something BSN has continued to do in the sports nutrition world.
“With this new on-the-go Syntha-6 Edge Protein Bar now available in Topaz and other convenience outlets, thousands more active consumers will get a chance to experience the cutting edge taste and nutrition that BSN has been offering athletes for 15 years.”
Speaking in a behind the scenes feature into his training routine and recovery, Conor McGregor said: “I am not talented, I am obsessed and that’s my edge…”