Dana White: This Is The UFC Fighter Who Will Be As Popular As Conor McGregor

Dana White believes the UFC already have their next superstar in the form of bantamweight champion, Cody Garbrandt. Kevin Lee successfully hid staph infection from UFC, says weight cut almost killed him The UFC have endured a year without their biggest star fighting in the octagon with Conor McGregor focusing on his super-fight with Floyd Mayweather.

McGregor is now set for a return to the UFC after fighting, and losing to, Mayweather and the promotion will be delighted to have him back after losing their second most attractive star, Jon Jones. Jones has been flagged for another failed drug test and his MMA future is now unclear with a potential two-year ban on the horizon. Cody 'No Love' Garbrandt Wins 11 Fights 11 KOs 9 Decisions 2 Losses 0 (Picture: Getty) With Ronda Rousey also AWOL, the UFC have been scrambling to sell pay-per-views and White believes he knows who will fill the void of his superstars. ‘Our most bankable (future) star?’

White said on the The Dan Le Batard Show. ‘November 4 at Madison Square Garden, this kid who’s the world champion, he’s gonna fight. ‘His name is Cody ‘No Love’.

Very marketable guy. I think Cody ‘No Love’ could be the next big star.’ Garbrandt shot to prominence in the bantamweight division as a brash and destructive fighter. It took the 26-year-old took less than two years to earn a title shot and he then blew the champion Dominick Cruz, and everyone else watching, away in December 2016. 

UFC boss Dana White reveals his No.1 opponent for Conor McGregor after Ferguson call-out Tony Ferguson calls out 'McNuggets' Conor McGregor after submitting Kevin Lee at UFC 216 But a back injury has kept Garbrandt out of action since then, making it difficult for the UFC to capitalise on his remarkable title-winning fight. Garbrandt returns at UFC 217 in Madison Square Garden in the first defence of his title against T.J.

Dillashaw. Despite Garbrandt’s potential, no fighter past or present has come near to challenging McGregor’s selling power. The Irishman is the highest paid fighter on the UFC roster and their best earner.